Thursday, 17 October 2013

The development of music video (J.H)

Bohemian Rhapsody (1975) was seen to be the first ever music video, when in actual fact this was influenced by the work of Sergei Eisenstein, Walt Disney and Busby Berkley, where the moving image is edited in time to the music.

While the Panorama Soundie Jukebox played film clips over popular songs of the 1940s, in the 1950s audiences were introduced to the idea of band performances in rock and roll films. One of the biggest hits of 1956 was 'Rock Around the Clock' staring Bill Haley which was composed of band performances by Haley and many other people.Music shows like Top of Pops, American Bandstand and Beat club were centre pieces in the youth culture revolution, as since there became a popular music chart, there was more purchases of highly symbolic music products.

The youth movement in the 1960s can be traced in the transformation of clothing, from the Beatles suits to the hippy era.

Popular music television defined the forms and conventions of a music video, which are; carefully choreographed performances, synchronised to a studio recording of an individual track, close-up shots, taken from high and low angles, edited in time with the music.By the 1960s big name stars were being payed by record companies to create short films to accompany single releases. While the Beatles 'Strawberry Fields' and Procols Harum's 'Whiter Shade of Pale' are early examples of the music video, the visuals in Bohemian Rhapsody are so reverted because they are structured to exactly around the arrangements of the song.

Micheal Jacksons 'Thriller' was another huge revolution to the music industry as him and his production company created the narrative within a music video.
It was such a big hit that MTV had to play it twice every hour to keep up with the constant demands of people wanting to see it.

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