Research into Katy Perry and the target audience (J.H)

After analyzing the questionnaire results, we have decided to chose a chart song as they are more popular within our target audience, which we have decided will be young teenagers aged 12-18. We have also decided that we will chose a song from a well known artist as they will have a much bigger fan base.

Katheryn Elizabeth Hudson, also known by her stage name of Katy Perry, was born on the 25th October, 1984, in Santa Barbara, California. She is an American singer, songwriter, and actress.

We have decided to do one of Katy Perry's songs as she is a world wide popular artist, who has had quite a few number one singles. Some of her songs are very meaningful, which we could use a hard hitting narrative with.

We have chosen to do her song 'Roar' as it was number one in the charts, but is now currently seventh, after nine weeks. 'Roar' is now her fourth number one in the UK charts and her eighth number one in the US charts. 

Her album 'Prism', which includes the single 'Roar' is currently second in the UK top 40 album charts.

After researching into Katy Perry we have found out that she has a massive fan base. It is so big that she has overtaken Justin Bieber with the amount of twitter followers, as she is now the most followed person on twitter and is expected to reach fifty million followers. 

Analysis of 'Titanium' music video (J.H)

We have decided to do Katy Perry's 'Roar' for our music video so I have decided to analyse David Guetta's 'Titanium' as it has influenced our video, due to the isolation of the young boy.

Genre
Pop

Audience
Mostly young teenagers, both genders due to the male DJ and female singer, with huge audience as David Guetta is very popular.

Narrative
A Young isolated boy in school, who is portrayed as a villain, as a teacher phones the police on him. He gets outside where there is a police car waiting, where he gets on a bike and rides away at unnatural speed. He slows down while riding through a neighbourhood and gets off his bike at a house. He locks the door and sees what he has done on TV, before packing a bag. While packing his bag he throws teddy bears into the air and runs to the back door while the police officers are breaking through the door with guns. He then picks up the door keys by levitating them to wards him, while the officers turn the corner to see teddy bears spinning in the air above them. The young boy is then running through a woods at night with armed officers running after him, where he runs into one. He gets pushed onto the floor and surrounded by the officers shouting at him, at this point he crawls up into a ball and explodes the officers away from him.

Representation


(propp)

Contemporary media landscape (J.H)

Contemporary media landscape is the way we use technology to access music videos, and the only way people used to be able to watch music videos was on the TV through MTV. Now that technology has expanded we are able to watch music videos on the internet using sites such as Twitter, Facebook, and the most popular one; Youtube. Using the internet to watch music videos is much quicker as you can watch them whenever you want, how many times you want, and whatever videos you want. You can also share the videos you like with other people on Twitter or Facebook, so you can become more aware of different music genres, and what other people like.

Record lables (J.H)

Major record company

Sony Music Entertainment is an American music corporation owned and operated by Sony Corporation of America. In 1929, the enterprise was first founded as 'American Record Corporation' and was then renamed Columbia Recording Corporation in 1938, from then on it was renamed several other times, until it came to Sony Music Entertainment, in 1991.

Sony Music Entertainment features artists such as; Avril Lavigne, Celine Dion, John Legend, Rebecca Ferguson, Paloma Faith, Miley Cyrus, Michael Jackson, Britney Spears, Labrinth and Justin Timberlake.

Sony also own labels such as;

And features videos like; Miley Cyrus - Wrecking Ball, and Avril Lavigne - Let Me Go

Independant Record Company

FatCat Records is an indepentant label based in Brighton, England. It originally began in 1989 as a record store in Crawley, West Sussex, formed by Alex Knight and Dave Cawley. It moved to central London in 1990, then the store closed down in 1997, creating a record label, which moved to Brighton in 2001.

Their genres include; electronica, post rock, indie, minimal techno and punk-pop, and have assigned artists such as; Animal Collective, Frightened Rabbit, We Were Promised Jetpacks, Honeyblood and The Twilight Sad.

Questionnaire (J.H)

This is the questionnaire I designed to gather information on the most popular music videos.

I have found out that the best audience is mostly females aged 12-16 but also 17-25 year olds. We have also found out that pop music is the most popular but they do prefer live performance. We have decided to go against this to do a narrative as it is more hard hitting and we will be using a well known artist, as there would be a bigger fan base.

The development of music video (J.H)

Bohemian Rhapsody (1975) was seen to be the first ever music video, when in actual fact this was influenced by the work of Sergei Eisenstein, Walt Disney and Busby Berkley, where the moving image is edited in time to the music.

While the Panorama Soundie Jukebox played film clips over popular songs of the 1940s, in the 1950s audiences were introduced to the idea of band performances in rock and roll films. One of the biggest hits of 1956 was 'Rock Around the Clock' staring Bill Haley which was composed of band performances by Haley and many other people.Music shows like Top of Pops, American Bandstand and Beat club were centre pieces in the youth culture revolution, as since there became a popular music chart, there was more purchases of highly symbolic music products.

The youth movement in the 1960s can be traced in the transformation of clothing, from the Beatles suits to the hippy era.

Popular music television defined the forms and conventions of a music video, which are; carefully choreographed performances, synchronised to a studio recording of an individual track, close-up shots, taken from high and low angles, edited in time with the music.By the 1960s big name stars were being payed by record companies to create short films to accompany single releases. While the Beatles 'Strawberry Fields' and Procols Harum's 'Whiter Shade of Pale' are early examples of the music video, the visuals in Bohemian Rhapsody are so reverted because they are structured to exactly around the arrangements of the song.

Micheal Jacksons 'Thriller' was another huge revolution to the music industry as him and his production company created the narrative within a music video.
It was such a big hit that MTV had to play it twice every hour to keep up with the constant demands of people wanting to see it.

Analysis of 'Thriller' music video (J.H)

Genre
Pop/Funk

Audience
Both genders, of any age

Narrative
The video is of story inside a story. Michael runs out of gas when in a forest at night and asks the girl to be his. At this point the equilibrium in Todorov's theory is balanced as everything seems fine, but once he gives her a ring, he says he is different and turns into a warewolf. The equilibrium at this point is disturbed as he then chases her through the forest until he captures her. As he is about to kill her, the scene changes to him and her watching a film in an old cinema, where she gets up and leaves because she is scared. The equilibrium is restored at this point, where he follows her and they end up down a dark street where he starts singing and dancing to her. They then walk past a grave yard where zombies are coming out of the ground and start walking towards them. Once again the equilibrium is disturbed as they are surrounded by the zombies in a circle and Michael then turns into one, where he starts to dance with them all. The girl then runs to a house, where she is followed by them all, as they all start breaking into the house. She is then surrounded by them all before the scene changes again to a motel room where Michael is normal again, and the equilibrium is again restored. As they leave the room together Michael turns his head around and still has zombie eyes, as if he is trying to show he will always be a monster, or that he will never be normal. This has a slight hint of Propp theory as he is a secret villain, along with the rest of the monsters.

Representation 
Michael Jackson is represented as a well mannered gentleman as he treats her very well and buys her a ring to confirm that they are in a relationship. He also tries to protects her from the zombies by guarding her behind his back. He then turns into a zombie and is clearly represented as the leader, as they all start copying him, which connotes he has obviously done this before. Overall he is being represented as a monster a he turns into one three times and the look at the end shows he is trying to hide it.
She is represented as a stereotypical vulnerable young girl at the beginning but this contrasts when the scene changes to the movie as she is a lot more grown up and seems to be having more fun.The video is represented as a stereotypical thriller/ horror movie within a music video as it is all set at night, in the dark, with monsters, forests and graveyards, which are all common conventions of a horror. 


Analysis
mise-en-scene:
The scene starts off with a car running out of gas in a moonlit forest at night. Michael and a young girl get out of the car and walk into the forest, where he turns into a warewolf. He becomes extremely hairy with huge ears, teeth, hands and evil eyes. He then chases her through the woods, until he jumps out of a tree and lands in front of her. She falls on the floor where she is represented as a innocent vulnerable girl, as she is wearing a baby pink and purple dress with her hair tied up on her head.
There are bright lights outside of the cinema which stand out as they leave, as it is late at night. As they walk down the dark street they pass a creepy graveyard where zombies start to come out. They are covered in dirt and blood, wearing ripped clothing. The zombies along with Michael start dancing, and at this point the girl runs away, where she turns up at an old abandoned house which falls apart when the zombies turn up and break in. 

The scene cuts and she wakes up from a dream in a quiet motel room with Michael standing over her.

Camera:
The video starts with a long panning shot of the car running out of gas, and panning shots of them running through the forest and dancing in the street, also of when they leave the cinema there is a panning shot from the film title to the girl. There are group shots of them talking which are fluent throughout the whole video, like the ones in the cinema and with the zombies. There is a low angle shot of the pairs feet as they are walking towards the forest. As she falls to the floor there is a low angle shot looking up at the warewolf from her point of view, which connotes she is over powered and trapped by him.
There are lots of close ups of the girls face as the zombies are breaking into the house which shows the fear in her eyes, and lots of point of view shots to show why she is scared.
Editing:
There is a sound bridge at the beginning of the video, before you see the car. There are lots of shot reverse-shots throughout the video to show the expressions on their faces.
When Michael turns into a warewolf all his body parts grow and get hairy and his eyes also change colour. 


Sound:
The video starts off with a sound bridge as you can hear the car and frogs before you see the scene. There is then narrative between the two as the car stops and they walk out into the forest, where there is also screams from the girl.
The roaring of the warewolf is non-diegetic sound along with the creepy music which starts when you see the moon. The music added in, when they leave the cinema is also non-diegetic, along with the music added when he is dancing with the zombies.
The music stops when she enters the house and all you can hear is zombies crashing through the walls and screams. This then stops as she wakes up from her dream and dialogue is used.

Institutions
Artist: Michael Jackson
Thriller was released in November 1982, by Epic Records. It was produced by Michael Jackson himself along with Quincy Jones.




I have decided to analyse this music video as it was one of the first to ever be produced, and it was one of the most popular videos ever to be shown. Music videos have been influenced from this so it is an important part of the music industry.